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We love to try and make big complex ideas fit into our idea of how it should work.
But the truth is; the questions and quandaries that are really worth having answers and solutions for, usually require much more than a 1-2-3 or A-B-C solution.
We ask: Is it this, that, or the other?
The answer is very often:
It’s all of those things.
A total approach.
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