Have you ever noticed that some brands or businesses, even small local ones are everywhere?
Often it is just that they are everywhere to us.
Meaning – they’ve targeted us (or our demographic) very specifically.
They pop up on Facebook, on LinkedIn – they may even pop up in a Banner Ad when you’re on YouTube or another popular website that you visit for a very specific purpose.
But this business is relatively small – medium at most !?
How do they do it?
And the big question – is it working for them? (as-in making them money)
Let’s answer the first question first…
There are a number of ways. Here are the common ones…
There are of course many other ways to be ‘everywhere’, but these are the common ones.
1 and 2 (above) cost time – they require thought, care and commitment.
3 and 4 will see you leverage that time, thought, care and commitment you’ve put into 1 and 2 and cost money. But – because you’ve taken the time and care to find out what your market responds to with 1 and 2 first, what you do with 3 and 4 will almost certainly be profitable.
If you’re seeing them pop up over a period of weeks or months, the answer is very likely – yes.
Why would a smart and driven business keep injecting money and effort into such an exercise without return?
It’s important that people within your market see you as everywhere because:
In business it is good thing to resolve to be ‘everywhere’ (to our ideal customers/clients).
Although this is a challenge, and requires thought, time and commitment. It is work that will eventually pay off. Most business owners just aren’t prepared to do it. The few that do win business – consistently. Because of their consistency.
Consistency is one thing, but being ‘everywhere’ (to your buyers) is also about getting to know and understand your buyers, and how to really reach them.
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