Formula Overview

⭐ [MM_Member_Data name=’firstName’], you’re a star.

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Use this (below) as your Master Checklist, Map and Guide.

The Formula can be applied to your own business or to other businesses if you are positioning yourself as a digital consultant.

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The idea is to work your way down the list below step-by-step, in order. Some steps are just setting up for a later move. That’s why you might do a step and think “so what now?” – the answer is: just do the next step and it will make sense further on :-)
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Click on a step and the info you need will drop down 👍

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How To Use This Overview

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Usernames and Passwords

Entering the web means lots of usernames and passwords. It’s unavoidable. Losing usernames and passwords can really sabotage your efforts. Be sure you have a known, safe place to store all your usernames and passwords.

Using the Chrome browser can be helpful in keeping logins but ultimately you want to use something such as Last Pass.

By the way, the Chrome browser will also helpful for other web tasks going forward. It has some really helpful extensions (things you can add to it) that can really help you work faster and make working more fun. #productivity.

You can see a list of the recommended Total Web Formula Chrome Extensions under Tools > Chrome Extensions.

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Google Account

Our guide to signing up for a Google account is here but the gist of it is summarised in the blue box below.

You can create your Google account here (that’s if you don’t already have one).

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If you already have a Google Account (Gmail account) that you use, use that account. You only need one Google account to run your personal and business ‘lives’.

Multiple accounts really confuse things and slow things down. Web-based stuff can be confusing enough without making things more confusing and complicated.
Don’t worry, business(s) and personal will be separate – it just means you’ll have both at your fingertips all in one place :-).
And in case you’re wondering, we’ll cover domain emails (you@yourbusiness.com) later in the ‘formula’ but your Google account is the first step.

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Once you have your Google account and Gmail email address (which is your Google Username), use your Gmail address when you sign up for hosting and all other services so that you never miss important notifications.

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Google Photos

Why Google Photos? Google Photos makes sharing photos simple.

Get familiar with Google Photos.
Create Albums – the Albums you create will depend on your business. You’ll want to make an ‘Instagram’ Album (collecting photos for your Business Instagram account). Another may be ‘Website Photos’ – you get the picture.

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Domain and Hosting

The Total Web Formula Guide to Domain and Hosting helps you keep your Domains and Hosting tight and professional as well as point-and-click simple.

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Install WordPress

Here’s the Total Web Formula guide to installing WordPress using the ‘1-click install’ inside your Bluehost account.

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SEO Your WordPress Install

This is SEO at a core level. There will, of course, be more SEO steps further on.

Follow the Total Web Formula Guide to optimising your WordPress install which is a short list of settings and checks to ensure that any WordPress install you work on is search engine optimised – at its core.

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Coming Soon Notice

If you’ve installed WordPress following the Total Web Formula Guide for installing WordPress, by default there’ll be a ‘Coming Soon’ Notice – that is if you visit your domain and you’re NOT currently logged in to your WordPress Dashboard as a User.

If you would like to create a custom coming soon page/redirect, please let me know.

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Install Recommended Plugins

WordPress Plugins can add some amazing functionality to websites built on WordPress. You’ll be emailed this list in the coming days.

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WordPress Theme Choice / Website Design

The choice of WordPress Themes out there is overwhelming. The danger here is that we can get bogged down and stop moving toward the ultimate end goal – that being: That people love us and can easily buy from us.

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It’s all about being helpful and making it easy for people… ease of transaction. Connection and Ease of Transaction trump design.

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Here are a few important points to keep top of mind around the subject of WordPress Themes:

Some free Themes are just as good (as functional and effective) as some Premium Themes at achieving the ultimate end goal.
Themes never look like they do ‘on the box’.
Ultimately, it’s how you choose to use a Theme (what order you choose to place things in and what you leave in or out) that will affect the ‘feel’ of your website.
There is a learning curve with ANY Theme you choose.
The other MAJOR factor that has people feel like staying on your website or clicking away is our word and photo choices, never so much our Theme choice.

Word and Photo Choices Alone Trump Theme Choice

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You can choose a very ‘vanilla’ (but flexible) Theme and if you have a few excellent photos (that really resonate with the avatar of your ideal future customer or client) along with some connecting, compelling and helpful words, your website will do all it is supposed to do – that is: make your future customers/clients feel it’s okay to open up to you and buy or buy in.
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Getting bogged down on WordPress Themes and design?

If you find yourself getting bogged down in design or WordPress themes, a simple and often very economical solution is to find an experienced designer on Upwork that has a good track record of finishing WordPress theme customisation/design work. We’ll have a Total Web Formula Guide to hiring right and getting your work done quickly and economically in Upwork published soon.

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Coming soon for you [MM_Member_Data name=’firstName’]…

Setting Up Domain Email Accounts, Professionally

How and When To Go Live

And more…

Got a request, please let me know…

Got a question or comment about anything on this page?

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